Amazon is taking drastic steps to prioritize delivery of essential items its supply chain strained by coronavirus-related demand.

Amazon tells suppliers it won't accept new shipments of nonessential items until April 5
E-commerce giant prioritizes food and medical supplies while halting delivery of other commodity

Amazon is hiring workers to assist keep its distribution network running.


Amazon is taking drastic steps to prioritize delivery of essential items while pausing shipments of non-essential products to its warehouses because it tries to manage its supply chain strained by coronavirus-related

Amazon will still deliver products purchased by consumers for any category that's available . it's just asked sellers and retailers to not ship more nonessential items to its warehouses until a minimum of April 5.

On Tuesday, Amazon sent an email to marketers and sellers outlining its new emergency response measures, reacting to shortages and delays on high-demand products, including groceries and cleaning supplies.

“We are seeing increased online shopping, and as a result some products like household staples and medical supplies are out of stock,” Amazon wrote in its email to brands and sellers. “With this in mind, we are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers in order that we will more quickly receive, restock, and deliver these products to customers.

“For products aside from these, we've temporarily disabled shipment creation,” the e-mail said. “We are taking an identical approach with retail vendors.”

 Here is what's changing: Amazon told brands and sellers to temporarily pause shipments of nonessential products to its warehouses, so it can specialise in handling high-priority goods, like food, medical supplies and household cleaning supplies. Amazon is accepting items that have already been shipped to its warehouses and can deliver those to consumers, also as fulfill new orders on goods it already has available . However, Amazon isn't taking over new inventory for nonessential products until a minimum of April 5. Amazon has not given an in depth list of all the products it considers essential. Vendors and makes that don’t use Amazon to ship their products—those that believe other distribution channels—are not expected to be suffering from the new order.

“We understand this is often a change for our selling partners and appreciate their understanding as we temporarily prioritize these products for patrons ,” an Amazon spokesman said in an email statement.

Amazon has faced shortages of products like Clorox and Lysol disinfectant wipes. Also, food stocks have dwindled. This week, Amazon said it might hire a further 100,000 people to stay its deliveries moving to consumers who are enclose during the coronavirus pandemic.

Coronavirus has been a worldwide concern since January, when it first emerged in China. it's since led to a state of emergency within the U.S.

Retailers have come to believe Amazon as their main distribution point to consumers as its platform takes a growing share of the e-commerce market. EMarketer estimates that Amazon accounts for on the brink of 40 percent of all e-commerce within the U.S.

“Brands got to be very flexible during these uncertain times,” says Mark Power, CEO of Podean, an Amazon marketing services firm. “They may push into Amazon aggressively because that’s the way consumers are reacting now, gravitating toward these marketplaces to deliver items essential to their daily lives. But Amazon also must be realistic about what it can do now, responding to the present huge demand coming from the planet of consumers.”

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